Brand Guidelines | Gallant Corporate Services & Gallant Branding
The Gallant Brand

One mark. One voice. Everywhere.

The assets and rules that keep Gallant consistent, on a summit stage, a tender document, or this website.

The lion mark

Gallant lion mark, ink on paper Gallant
Primary, ink on paper Download PNG ↓
Gallant lion mark, white on ink Gallant
Reversed, white on ink Download PNG ↓
Full Gallant Branding International lockup Full lockup, Branding International Download PNG ↓
Gallant Loop Africa logo Gallant Loop Africa Download PNG ↓

Using the mark

Do
  • Keep clear space around the mark equal to the height of the lion.
  • Use the reversed white mark on ink or photography.
  • Reproduce the lion no smaller than 24px tall on screen.
Don't
  • Stretch, rotate, recolour or add effects to the mark.
  • Place the ink mark on busy or low-contrast backgrounds.
  • Wash the accent gradient across backgrounds or headlines.

An austere paper-and-ink world. A single accent colour, used sparingly, one detail at a time. Loop green appears only inside Loop Africa content.

Paper
#F4F1EA
Ink
#14120E
Stone
#6B675E
Hairline
#E1DDD3
Accent
#D62E6A
Loop Green
#1E5B3E · Loop Africa only

Tap any swatch to copy its hex

Typography

Display & body, Archivo
Aa Bb Cc 0123

Expanded weights for headlines, regular widths for body copy. Sentence case, never all-caps shouting.

Labels & captions, Archivo
Aa Bb Cc 0123

One typeface, used with discipline: light tracking and a quieter weight for labels, figures and captions, the connective tissue of every layout.

A production house, built for events.

Gallant Corporate Services Ltd / Gallant Branding International / Gallant Loop Africa

Always write entity names in full on first use. Never abbreviate to initials in public-facing copy. The holding company is “Gallant Corporate Services”; the divisions are “Gallant Branding International” and “Gallant Loop Africa”.

Brand queries, sales@gallantbranding.co.ke